Harry Potter’s midnight release record has been broken.
But not by just any old movie; but by “The Twilight Saga: New Moon”. It grossed an estimated $26.3 million playing in 3,514 midnight engagements Friday, breaking the 12 a.m. show record of $22.2 million set in July by “Harry Potter and the Half-Blood Prince.”
Summit Entertainment had set expectations for “New Moon” in the $80 million-$85 million range.
Summit also took advantage of the hype surrounding its “Twilight” sequel to reissue the original for simultaneous midnight play in 2,057 theaters Friday. It generated $1.3 million in revenue, or a $631-per-theater average.
Wow