50 Cent has sued Taco Bell, claiming the fast-food restaurant chain is using his name without permission in advertising that asks him to call himself 99 Cent.
The rapper says in a federal lawsuit filed Wednesday that the Mexican-themed chain features him in a print ad asking him to change his name to 79 Cent, 89 Cent or 99 Cent. His real name is Curtis Jackson.
This isn’t the first time 50 Cent has sued over his name or image.
In July 2007, he filed a $1 million lawsuit accusing an Internet ad company of using his image without permission in a game called “Shoot the Rapper,” in which the player pretends to shoot him.
The game shows 50 Cent walking in an ad across the top of a Web page while the viewer is encouraged to shoot him by aiming and clicking with the mouse, the rapper’s court papers said; a successful shot results in a misty cloud of red, and then the viewer is directed to another Web page, where the ad firm’s clients sell goods and services.